Privacy Policy

**PRIVACY POLICY**

**1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY**

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data includes all data with which you can be personally identified.

1.2 The responsible party for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is [Shop Name]. The person responsible for the processing of personal data is the individual or legal entity that alone or jointly with others determines the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize an encrypted connection by the "https://" string and the lock symbol in your browser’s address bar.

**2) DATA COLLECTION WHEN VISITING OUR WEBSITE**

When you use our website solely for informational purposes, i.e., if you do not register or provide us with information in any other way, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website:

- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for other purposes. However, we reserve the right to check the server log files later if there are concrete indications of illegal use.

**3) COOKIES**

To make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session (i.e., after you close your browser) (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process specific user information, such as browser and location data, as well as IP address values, to varying degrees. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie.

Some cookies serve to simplify the order process (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed through individual cookies we implement, this is done in accordance with Art. 6(1)(b) GDPR either for the execution of the contract or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

We may work with advertising partners who help us make our online presence more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive when you visit our website (third-party cookies). If we collaborate with such advertising partners, you will be informed separately about the use of such cookies and the scope of the information collected in the paragraphs below.

Please note that you can set your browser to notify you when cookies are set, allowing you to decide individually whether to accept them or exclude cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. The help menu of your browser provides explanations on how to change your cookie settings. You can find these for the respective browsers under the following links:
- Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
- Firefox: https://support.mozilla.org/en/kb/cookies-allow-and-disable
- Chrome: https://support.google.com/chrome/answer/95647?hl=en
- Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that the functionality of our website may be limited if cookies are not accepted.

**4) CONTACTING US**

When contacting us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form is evident from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for establishing contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact aims to conclude a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted once your inquiry has been fully processed, provided there are no statutory retention requirements.

**5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING**

In accordance with Art. 6(1)(b) GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. The data collected can be seen from the respective input forms. Deleting your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the responsible party. We store and use the data you provide for contract processing. After the complete execution of the contract or deletion of your customer account, your data will be blocked with respect to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or if legally permitted further data use has been reserved, which we will inform you of accordingly below.

**6) USE OF YOUR DATA FOR DIRECT ADVERTISING**

**6.1 Registration for our Email Newsletter**

If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send the newsletter is your email address. Any additional data you may provide is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter after you have explicitly confirmed that you agree to receive the newsletter. We will then send you a confirmation email asking you to confirm your desire to receive the newsletter by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. When you register for the newsletter, we store the IP address entered by your internet service provider (ISP) and the date and time of registration to track any possible misuse of your email address at a later time. The data we collect when registering for the newsletter will be used exclusively for the purpose of promoting our offers via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the responsible party mentioned at the beginning. After you unsubscribe, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to the continued use of your data, or we reserve the right to use data in a legally permissible manner, which we inform you about in this policy.

**6.2 Sending the Email Newsletter to Existing Customers**

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. For this, we do not need to obtain your separate consent. The data processing in this regard is based solely on our legitimate interest in personalized direct advertising pursuant to Art. 6(1)(f) GDPR. If you have initially objected to the use of your email address for this purpose, no emails will be sent. You are entitled to object to the use of your email address for advertising purposes at any time with effect for the future by notifying the responsible party mentioned at the beginning. You will only incur transmission costs according to the basic rates. After receiving your objection, the use of your email address for advertising purposes will cease immediately.

**7) DATA PROCESSING FOR ORDER HANDLING**

**7.1** The personal data we collect will be passed on to the transport company tasked with the delivery, as necessary for the delivery of the goods, as part of the contract processing. Your payment data will be passed on to the credit institution tasked with processing the payment, as necessary for payment handling. If we use payment service providers, you will be explicitly informed below. The legal basis for the transfer of the data is Art. 6(1)(b) GDPR.

**7.2 Use of Payment Service Providers (Payment Processors)**

- **PayPal**

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, we will pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), for the payment processing. The transfer is made in accordance with Art. 6(1)(b) GDPR and only insofar as necessary for the payment process.

PayPal reserves the right to perform a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies, based on PayPal’s legitimate interest in determining your solvency in accordance with Art. 6(1)(f) GDPR. PayPal uses the result of the credit check in relation to the statistical probability of default to decide on the provision of the respective payment method. The credit check may contain probability values (so-called score values). Insofar as score values are included in the result of the credit check, these are based on a scientifically recognized mathematical-statistical procedure. Address data is also included in the calculation of the score values, among other things. Further data protection information, including details on the credit agencies used, can be found in PayPal’s privacy policy: https://www.paypal.com/webapps/mpp/ua/privacy-full.

You may object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if necessary for the contractual payment processing.

- **SOFORT**

If you select the "SOFORT" payment method, the payment will be processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will pass on your information provided during the ordering process, along with the details of your order, in accordance with Art. 6(1)(b) GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider SOFORT and only insofar as necessary. You can find more information about SOFORT’s privacy policy at the following internet address: https://www.klarna.com/sofort/datenschutz.

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**8) CONTACT FOR REVIEW REMINDER**
Own Review Reminder (no dispatch by a customer review system)
We use your email address for a one-time reminder to submit a review of your order for the review system we use, provided that you have given us your express consent to do so during or after your order, in accordance with Article 6(1)(a) of the GDPR.
You can revoke your consent at any time by sending a message to the data controller.

**9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS**

**9.1 Facebook Plugins with Shariff Solution**
Special additional customs clearance costs and/or import duties are not included in the price and are the responsibility of the customer.
Our website uses social plugins ("plugins") from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").
To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are only embedded in the page using an HTML link. This ensures that no connection to Facebook's servers is established when a page on our website containing such buttons is accessed. If you click the button, a new browser window will open, and Facebook's page will be called up, where you can interact with the plugins there (if necessary, after entering your login details).
Facebook Inc., located in the USA, is certified under the EU-US Privacy Shield, which ensures compliance with the data protection standards applicable in the EU.

For the purpose and scope of data collection and further processing and use of data by Facebook, as well as your rights in this regard and settings options for protecting your privacy, please refer to Facebook's privacy policy: [https://www.facebook.com/policy.php](https://www.facebook.com/policy.php)

**9.2 Google+ Plugins with Shariff Solution**
Our website uses social plugins ("plugins") from the Google+ social network, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are only embedded in the page using an HTML link. This ensures that no connection to Google's servers is established when a page on our website containing such buttons is accessed. If you click the button, a new browser window will open, and Google+'s page will be called up, where you can interact with the plugins there (if necessary, after entering your login details).
Google LLC, located in the USA, is certified under the EU-US Privacy Shield, which ensures compliance with the data protection standards applicable in the EU.

For the purpose and scope of data collection and further processing and use of data by Google, as well as your rights in this regard and settings options for protecting your privacy, please refer to Google's privacy policy: [https://www.google.com/intl/de/policies/privacy/](https://www.google.com/intl/de/policies/privacy/)

**9.3 Instagram Plugin with Shariff Solution**
Our website uses social plugins ("plugins") from the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").
To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are only embedded in the page using an HTML link. This ensures that no connection to Instagram's servers is established when a page on our website containing such buttons is accessed. If you click the button, a new browser window will open, and Instagram's page will be called up, where you can interact with the plugins there (if necessary, after entering your login details).
Instagram LLC, located in the USA, is certified under the EU-US Privacy Shield, which ensures compliance with the data protection standards applicable in the EU.

For the purpose and scope of data collection and further processing and use of data by Instagram, as well as your rights in this regard and settings options for protecting your privacy, please refer to Instagram's privacy policy: [https://help.instagram.com/155833707900388/](https://help.instagram.com/155833707900388/)

**10) ONLINE MARKETING**

**10.1 DoubleClick by Google**
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").
DoubleClick uses cookies to show users relevant ads, improve campaign performance reports, or prevent users from seeing the same ads multiple times. With a cookie ID, Google tracks which ads are displayed in which browser and can prevent them from being shown multiple times. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Article 6(1)(f) of the GDPR.
Furthermore, DoubleClick can track conversions using cookie IDs related to ad requests. For example, if a user sees a DoubleClick ad and later visits the advertiser's website and makes a purchase using the same browser. According to Google, DoubleClick cookies do not contain personally identifiable information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence over the extent and further use of the data collected through the use of this tool by Google and therefore inform you according to our knowledge: By embedding DoubleClick, Google receives the information that you have visited the respective part of our website or clicked on one of our ads. If you are registered with a Google service, Google may assign the visit to your account. Even if you are not registered with Google or are not logged in, it is possible that the provider may obtain and store your IP address.
If you object to this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, [https://www.google.de/settings/ads](https://www.google.de/settings/ads). This setting will be deleted if you delete your cookies. Alternatively, you can learn more about setting cookies and manage your preferences through the Digital Advertising Alliance at www.aboutads.info. Finally, you can adjust your browser to notify you when cookies are set and individually decide whether to accept them or exclude them for certain cases or generally. Please note that if you refuse cookies, the functionality of our website may be limited.

Google LLC, located in the USA, is certified under the EU-US Privacy Shield, which ensures compliance with the data protection standards applicable in the EU.
For more information about DoubleClick by Google's privacy policy, please visit: [https://www.google.de/policies/privacy/](https://www.google.de/policies/privacy/)

**10.2 Use of Google AdWords Conversion Tracking**
This website uses the "Google AdWords" online advertising program and, as part of Google AdWords, the conversion tracking feature provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to promote our attractive offers on external websites through advertising (Google AdWords). In relation to the data from advertising campaigns, we can determine the success of individual marketing measures. Our interest is to show you advertisements that are of interest to you, to make our website more appealing, and to ensure a fair calculation of advertising costs.
The cookie for conversion tracking is set when a user clicks on a Google AdWords ad. Cookies are small text files stored on your computer system. These cookies generally expire after 30 days and do not serve for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Therefore, cookies cannot be tracked across websites of AdWords customers. The information obtained through the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers will know the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they will not receive any information that personally identifies users.
If you do not wish to participate in tracking, you can block this usage by disabling the Google Conversion Tracking cookie in your browser settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Article 6(1)(f) of the GDPR.
Google LLC, located in the USA, is certified under the EU-US Privacy Shield, which ensures compliance with the data protection standards applicable in the EU.
For more information about Google's privacy policy, please visit: [https://www.google.de/policies/privacy/](https://www.google.de/policies/privacy/)
You can permanently disable cookies for ad preferences by adjusting your browser software or downloading and installing the browser plug-in available at: [https://www.google.com/settings/ads/plugin?hl=de](https://www.google.com/settings/ads/plugin?hl=de).
Please note that certain functions of this website may not be available or may be limited if you disable the use of cookies.

11) WEB ANALYSIS SERVICES
Google (Universal) Analytics
This website uses Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," which are text files stored on your computer, to analyze how you use the website. The information generated by the cookie about your use of this website (including the shortened IP address) is typically transmitted to a Google server in the USA and stored there.
This website uses Google Analytics exclusively with the extension "_anonymizeIp()," which ensures the anonymization of your IP address by shortening it and excludes any direct personal reference. With this extension, your IP address is shortened by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In such exceptional cases, the processing is based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes, according to Article 6(1)(f) of the GDPR.
Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity, and provide other services related to website usage and internet usage to us. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google.
You can prevent the storage of cookies by adjusting your browser settings; however, please note that doing so may prevent you from using all the features of this website fully. You can also prevent Google from collecting the data generated by the cookie related to your use of the website (including your IP address) and processing this data by downloading and installing the browser plugin available at the following link:
[https://tools.google.com/dlpage/gaoptout?hl=de](https://tools.google.com/dlpage/gaoptout?hl=de)
Alternatively, instead of the browser plugin or on browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent the collection of your data by Google Analytics within this website in the future (this opt-out cookie only works in this browser and for this domain; if you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics
Google LLC, based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with European data protection standards.
This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. When you first access a page, a unique, permanent, and anonymized ID is assigned to the user, which is set across devices. This allows interaction data from different devices and sessions to be associated with a single user. The user ID does not contain any personal data and does not transmit such data to Google.
You can object to the collection and storage of data via the user ID at any time with effect for the future. To do so, you must disable Google Analytics on all systems you use, such as a different browser or mobile device.
You can disable this using a Google browser plugin: [https://tools.google.com/dlpage/gaoptout?hl=de](https://tools.google.com/dlpage/gaoptout?hl=de). Alternatively, click the following link to set an opt-out cookie that will prevent future data collection by Google Analytics on this website (this opt-out cookie works only for this browser and domain): Disable Google Analytics
Further information about Universal Analytics can be found here: [https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376](https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376)

12) RETARGETING/REMARKETING/RECOMMENDATION ADVERTISING
**Facebook Custom Audience using Pixel Method**
This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, the behavior of users can be tracked after they have seen or clicked on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising measures.
The collected data is anonymous to us and does not provide any personal reference to individual users. However, the data is stored and processed by Facebook, enabling a connection to the respective user profile, and Facebook may use the data for its advertising purposes according to the Facebook Data Usage Policy ([https://www.facebook.com/about/privacy/](https://www.facebook.com/about/privacy/)). This may allow Facebook and its partners to display ads on and outside of Facebook. A cookie may also be stored on your device for this purpose. This processing is based solely on your explicit consent according to Article 6(1)(a) of the GDPR.
Consent to the use of the Facebook Pixel may only be declared by users who are older than 13 years of age. If you are younger, please ask your guardians for permission.
Facebook Inc., based in the USA, is certified under the US-European Privacy Shield, which ensures compliance with European data protection standards.
You can disable the use of cookies on your computer by adjusting your browser settings to prevent future storage of cookies or to delete already stored cookies. However, disabling all cookies may limit the functionality of some features on our website. You can also deactivate the use of cookies by third parties such as Facebook on the Digital Advertising Alliance website at: [https://www.aboutads.info/choices/](https://www.aboutads.info/choices/)

**Google AdWords Remarketing**
Our website uses Google AdWords Remarketing functions, which allow us to advertise this website in Google search results and on third-party websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google places a cookie in your browser that automatically enables interest-based advertising based on the pages you visit, using a pseudonymous cookie ID. Processing is based on our legitimate interest in optimizing the marketing of our website according to Article 6(1)(f) of the GDPR.
Further data processing will only take place if you have agreed with Google that your browsing and app history will be linked to your Google account, and that information from your Google account will be used to personalize ads you view on the web. In this case, Google will use your data in combination with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked with Google Analytics data to form target audiences.
You can permanently disable cookie settings for advertising by downloading and installing the browser plugin available at the following link: [https://www.google.com/settings/ads/onweb/](https://www.google.com/settings/ads/onweb/)
Alternatively, you can visit the Digital Advertising Alliance website to learn more about setting cookies and adjust your preferences at [www.aboutads.info](http://www.aboutads.info/). You can also configure your browser to notify you when cookies are set, decide on a case-by-case basis whether to accept cookies, or exclude cookies entirely. Refusing cookies may limit the functionality of our website.
Google LLC, based in the USA, is certified under the US-European Privacy Shield, ensuring compliance with European data protection standards.
Further information and Google's privacy policy concerning advertising can be found here: [https://www.google.com/policies/technologies/ads/](https://www.google.com/policies/technologies/ads/)

**13) RIGHTS OF THE DATA SUBJECT**

13.1 Under applicable data protection law, you have comprehensive rights regarding the processing of your personal data by the controller. These rights are known as data subject rights, and they include the following:

- **Right of access (Art. 15 GDPR):** You have the right to request information about your personal data that we process. This includes details about the processing purposes, the categories of personal data involved, the recipients of the data, the duration of storage, your rights to correction, deletion, restriction of processing, objection, the right to lodge a complaint with a supervisory authority, the origin of your data (if not collected from you directly), and the existence of automated decision-making (including profiling). You are also entitled to meaningful information about the logic involved and the potential consequences of such processing for you, as well as any safeguards related to the transfer of your data to third countries (under Art. 46 GDPR).

- **Right to rectification (Art. 16 GDPR):** You can request the immediate correction of inaccurate personal data and/or the completion of incomplete personal data stored by us.

- **Right to erasure (Art. 17 GDPR):** You can request the deletion of your personal data under certain conditions (Art. 17(1) GDPR). However, this right does not apply when the processing is necessary for the right to freedom of expression, legal compliance, public interest reasons, or the establishment, exercise, or defense of legal claims.

- **Right to restriction of processing (Art. 18 GDPR):** You may request that we restrict the processing of your personal data, provided that one of the following applies:
- You contest the accuracy of the data (until verified);
- You oppose the deletion of unlawfully processed data and instead request restriction;
- We no longer need the data for its original purpose, but you require it for legal claims;
- You object to processing on the basis of your specific situation (until verification of our legitimate interests).

- **Right to notification (Art. 19 GDPR):** If you exercise your right to rectification, erasure, or restriction of processing, the controller must notify all recipients of your personal data about these changes unless it is impossible or involves disproportionate effort. You have the right to be informed about these recipients.

- **Right to data portability (Art. 20 GDPR):** You have the right to receive your personal data, which you provided to us, in a structured, commonly used, and machine-readable format. You can also request that we transmit this data to another controller, where technically feasible.

- **Right to withdraw consent (Art. 7(3) GDPR):** You can withdraw your consent to the processing of your personal data at any time. This withdrawal is effective for the future and will not affect the lawfulness of any processing based on your consent before the withdrawal. Upon withdrawal, we will delete the affected data unless further processing is legally permitted without consent.

- **Right to lodge a complaint (Art. 77 GDPR):** If you believe the processing of your personal data violates the GDPR, you can file a complaint with a supervisory authority, particularly in the EU Member State of your habitual residence, workplace, or the location of the alleged violation.

**13.2 Right to Object**

If we process your personal data based on a legitimate interest, you have the right to object to the processing at any time for reasons related to your particular situation.

If you exercise this right, we will cease processing your data unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights, and freedoms, or the processing is for legal claims.

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your data for such purposes. If you object, we will cease processing your personal data for direct marketing.

**14) DURATION OF STORAGE OF PERSONAL DATA**

The duration of the storage of personal data depends on the applicable legal retention period (e.g., commercial and tax retention periods). After the retention period expires, the data is routinely deleted unless it is still needed for contract fulfillment or initiation, or if there is a legitimate interest in further storage.